Restaurant’s are unique business models that require solely hyper local marketing efforts.
This means your customers are only traveling to your restaurant if it’s in their reasonable reach.
There are several ways to market a local business, including local print ads and localized digital campaigns (Here’s 6 ways for hyper local marketing).
At the end of this blog, I’ll show you how we helped Papa Johns grow their revenue.
Planning a door hanger campaign
A common theme among restaurant owners are direct to door flyer distribution and door hanger campaigns.
You can’t go wrong with having your coupons offered to your potential customers, who you know reside near your restaurant.
Moreover, in the customers perspective the physically element of receiving a coupon at the door means they belong to private collection of neighbors.
Picking your Location
If you’re just starting out, the best approach would be a short radius around your restaurant.
Start with a 2-3 mile radius and then expand outwards are you grow your reach.
However, If you’re already established you may consider targeting new markets by researching the best regions that mimic your customer profile.
You can use the tools provided by census.gov to help with the search or message us at Runamplify to help with this.
GPS tracking
You’ve decided where you want to target, but now you’ll want to make sure you record your efforts by tracking which homes have been targeted to avoid overlapping.
Here’s what GPS tracking looks like:
At RunAmplify, we use GPS tracking software to help our clients visualize how their campaign is conducted.
This data in conjunction with hard photos of the door hangers on the potential customers door help paint a clear picture of the areas covered.
Bonus tip: If you want to take your tracking to the next level by tracking website visits, here’s how you can do it.
Papa John’s pizza does door hangers
The pizza restaurant model relies on strong marketing efforts to come from door hanger and flyer campaigns because they work.
Papa Johns uses RunAmplify’s door hanger delivery service to help promote their business by delivering flyers to their immediate customer base.
Furthermore, a strong and irresistible door hanger ad design (here’s 8 ways to do that) will help bring customers to the door.
We’ve helped Papa Johns restaurant owners nationwide with our locally based teams with their distribution campaigns to help increase revenue.
You can see here a positive trend upwards in their public stock:
Now I can’t claim we helped boost an upward trend in their stock gains, but there is a correlation between our months of distribution and their revenue gains.
Coincidence? Maybe…
Conclusion
In summary, there’s several ways to market your local business.
One of the most effective methods is via the door hanger and flyer distribution methods.
By planning a door hanger campaign, you’ll want to decide on a radius or region that makes sense for you.
Then make sure you have the right system in place to help track results.
Doing this, you’ll build tangible awareness can and bring more customer by sharing offer to your community.
