How Much Does Flyer & Door Hanger Distribution Cost?

One of the most effective local marketing tactics is to run a flyer or door hanger distribution campaign.

To determine what it would cost you to run a direct to door distribution campaign, you’ll want to consider.

total labor required
household or business density in your target areas
the average delivery rate
median costs for general labor
recruiting and insurance fees

Doing it yourself

If you haven’t run a flyer or door hanger distribution campaign before, you can use our example here:

Let’s assume you wish have campaign size of 10,000 door hangers to residential homes.
By running a sample distribution campaign, you quickly learn you can distribute about 120 door hangers per hour. That’s 2 per minute, on average.
Take 10,000 and divide it by your hourly distribution rate of 100 and you get 83.3 hours.

If you chose to run the distribution campaign on your own, your distribution cost would be 83.3 hours multiplied by your hourly earnings.

For most business owners, that opportunity cost is much higher than they would like it to be.

Important note: hourly distribution rates vary from city and states. Your hourly rates in San Francisco and Los Angeles may differ if you target Florida or New York.

Doing it yourself + hiring temp employees

You know that it’ll take about 83.3 hours to distribute a campaign size of 10,000.

Next, you’ll want to consider the time it takes to hire and prepare temporary employees.

Then you’ll want to estimate the variable cost of providing occupational and general liability insurance to your temp workers, in addition to the tax fees associated with the job.

You’d want to utilize independent contractor agreements to reduce your business tax costs.

Finally, you’ll want to consider some oversight mechanism, such as a dedicated manager or GPS tracking system to watch over the distributors to ensure proper distribution.

Hiring an agency

Hiring an agency can simplify and reduce your costs of distribution.

The right agency will provide all the elements required in the discussion above including GPS tracking to help you visualize the campaign.

Finding the right company may require you to do some research.

In addition to live GPS tracking, our local teams at RunAmplify help clients all across the nation conduct their distribution by prepping and vetting distributors ahead of time to maximize output per hour.

At the end of each campaign, clients receive a complete report of GPS tracking showcasing the distribution, as well as sample photos to help verify placement.

Distribution costs will vary from cities like Los Angeles, Miami, New York, Toronto because of various living wages and density in those cities. A campaign in Texas will have different labor and distribution rates than a campaign in San Francisco.

At RunAmplify, we’ve standardized our costs to help clients have easy access to pricing.