Whether you’re looking to grow your online traffic organically or with paid ads, the following tools will help you examine potential ways for you to grow.
These tools will not only help give you ideas for your SEO or paid strategies, but also show you what your competitors are doing.
It’ll show you their most popular paid ads and blog articles they have written.
As well as how much traffic they are receiving from their online efforts.
1. The first tool is BuzzSumo (free trial available)
Buzzsumo is great to help you get more social media traffic.
Search for phrases in Buzzsumo related to your space.
Buzzsumo will provide a list of all of the popular articles.
These would inspire you to write some worthwhile blogs to help boost organic traffic for your site.
Furthermore, you’ll know who’s linking to these articles, and you’ll want to reach out to share your opinion on the topic.
2. The second tool is Ahrefs ($7 trial option)
Ahrefs will show you where your competitors are getting their search traffic from.
It shows their most popular pages and the keywords that drive their Google traffic.
The difference between Ahrefs and Buzz Sumo is that Ahrefs will show you how to your competitors are doing with Google searches where as Buzzo Sumo will show your their social shares.
3. The third tool is SEMrush (free trial available)
Similar to Ahrefs, SEMrush shows where your competition is getting their traffic from.
The difference is SEMrush displays all of the paid keywords your competitors’ bid on.
You can see exactly what ads they are running, both search and display ads, and how they are written.
Here’s what we can see Uber has on SemRush:
4. The 4th tool is the great Google search (free!)
By typing in your niche keywords into the Google search bar, you can see what organic searches and paid searches pop up.
You’ll be able to see which websites rank at the top and how they are written.
Use this as a guide when you write your blog posts or craft your search ads.
Bonus tip: you can use a tool like ubersuggest to learn more about potential keywords (including long tail keywords) you can use for your articles or paid ad groups.
Final Thoughts
These are some of the tools we use at RunAmplify Digital to help clients save costs on testing to help earn results quicker.
All together these tools will help you generate ideas for your next paid or organic copy.
You may want to consider trying the trials first to see if the fit is right for your business; these tools do require monthly subscriptions and may not make sense for you if you’re just starting out.
I recommend trying the trials for some early awareness.
By examining what your competitors are doing, you can save on test costs by mimicking what already works.
You just want to make sure to add your own flavor to your copy.
If you’re looking to generate more ideas for your business, here’s 6 ways to help you generate more sales through hyper local marketing.
