Much like designing your website to be your best salesperson, your door hanger design should too.
Your potential customer has a limited attention span, no fault to them – that’s due to the overwhelming digital realm.
Think simple and straight to the point when you are with your door hanger template.
Here’s a quick breakdown for what you need in a door hanger design:
- Color that stands out
- One line introduction
- Unique Imagery that appeals
- Company logo or name
- Company description
- 3 Icons with text
- Strong call to action (offer)
- Contact Info
Some of these elements may require more thinking than others. I’ll breakdown why they are important.
1. Color that stands out
Think about how much advertisements your customer sees everyday. A strong color scheme should be eye catching to the viewer’s eye, while being consistent with your company’s theme.
Popular color choices are strong orange (much like our company color scheme at runamplify.com, red and yellow.
You want to choose a warm color that’s inviting.
2. One line introduction
Why should someone read your door hanger flyer? Well, think about 30 second elevator pitches.
Now think about reducing that number to 1-2 seconds.
That’s how much time your customer will spend reviewing your ad before deciding whether or not they will take time from their valuable day to continue.
3. Unique Imagery that appeals
Much like your color that stands out, you want an image that stands out.
Whether it be a graphic art, live image, or vectors.
Think about the reasoning with the two factors laid out above and apply it here too.
4. Company logo or name
Build your brand awareness. Showcase your company name or logo to build trust.
5. Company description [add this to the back side]
You’ve convinced your customer to flip your door hanger over.
Now tell them who you are!
A short description will not only build trust, but it’ll walk them through the buyer’s journey.
6. 3 Icons with Text
You’ve probably seen these on websites all the time.
3 key points broken down into vector icons with a breakdown of the service or product offered in text.
This is important because your potential customer can quickly understand what they can get from your offer.
Icons are important in addition to text to help provide some visuals to the text.
7. Strong call to action (offer)
This may be one of the most important elements you want to consider.
The call to action is the offer you are sharing with your potential customer.
Showing your customer who you are without any offer is meaningless if you don’t have something special for them that’s unique to your door hanger.
Not only does the strong call to action entice your customers to buy your service/product. But it can help with tracking your door hanger campaign.
When you begin your door hanger distribution or delivery you’ll need some metrics to track how successful your distribution is.
Counting how many offers redeemed is one way to do it.
8. Contact info
Last but not least, you want to not forget some information on how to reach you.
Whether that be a phone number to call or a website to visit. Be sure to make it very clear on how to reach you.
In conclusion, these elements will help optimize your door hanger design and template.
Although, some elements may be more important than others, it’s important to consider each one when designing your door hanger or flyer.
If you need help with your door hanger design, print, distribution feel free to connect with us at hello@runamplify.com. We can design, print and distribute your door hanger anywhere in the nation.
P.S you can also submit a quote form here: runamplify.com
